Beauty, Trending
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Sephora Launches New Beauty Discovery Program.

Stepping into your local Sephora is slightly similar to stepping into your local frozen yogurt joint. You’re introduced to an array of flavors and toppings, which you’re tempted to sample all at once. At least, that’s my experience when I walk into PinkBerry. But wouldn’t it be convenient if that exact sampling process mirrored the way we purchase beauty products? Thanks to the clever folks over at Sephora, it seems that’s exactly what’s about to happen; minus the FroYo.

Beauty boxes aren’t exactly a novelty in this day and age. What success from Birchbox and Julep, beauty boxes seem to be spouting up everywhere. While it was announced earlier this month that Sephora would be launching their own set of beauty boxes. It makes sense considering Sephora is the leading retail branch for beauty. And as if that news wasn’t enough to make beauty fanatics hyperventilate, Sephora also announced they would be launching a section to highlight certain  innovating beauty brands.

The section will showcase around 50 niche beauty brands, including brands such as ViseartTatcha, Nest, Sunday Riley Skincare, Skin Inc, and much much more!

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I am a journalistic enthusiast, born and bred in Washington, D.C. When I'm not busy meticulously constructing posts, I can be found burying my head in an epic novel, cooking a delicious mess in the kitchen, scouring local thrift stores, and spending way too much time binging on Netflix (Arrested Development anyone?). I cannot live without a good playlist (Billy Holiday is preferred), working wifi (sometimes not always working), and Dunkin Donuts coffee (caramel swirl is my go-to flavor). If you have any questions or comments, please feel free to direct them to the email below. Happy Reading!

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