In the past, sustainable fashion was hard to come by. In fact, some might have referred to it as a mere myth. It’s understandable considering the difficulty in distinguishing a moral compass in the fashion industry. In a world which is strictly dominated by appearance, the last thing on anyone’s mind is sustainability.
However, if you look close enough, you might just be able to uncover a few designers which merge both. One of those being none other than Stella McCartney, daughter to Paul. If you follow the talented designer’s career, you would know that McCartney is practically a pioneer for stylish eco-friendly fashion. Being an advocate for animal rights, as as well as a vegetarian herself, sustainable fashion comes naturally to the British designer.
In an extremely graphic video, which was released last Thursday by PETA, McCartney discovered ongoing violence at Orvis 21; the designer’s Argentina wool supplier. McCartney was rightfully appalled and took to Instagram to express herself.
“I am very saddened to report that we have had to cease sourcing some of our sustainable wool from Ovis 21 in Patagonia. It was born as an amazing initiative to help protect a million acres of endangered grasslands in Patagonia whilst looking after the welfare of animals. Unfortunately, after conducting our own investigation in Argentina, following a very distressful viewing of footage provided by the great guys at @officialpeta, we found out that 1 of the 26 ranches we used source sustainable wool there, mistreated its sheep. It is one too many.
As a designer who built a brand on not using leather, fur or animal skins in its designs, I can’t tolerate it! I am devastated by the news but more determined than ever to fight for animal rights in fashion together and monitor even more closely all suppliers involved in this industry to end all innocent lives. We are also looking into vegan ‘wool’ as well, in the same manner we were able to develop and incorporate high-end alternatives to leather and fur over the years”
The overall revelation is truly sickening. Being a vast enthusiast for fashion myself, it’s heartbreaking to discover such violence within the industry. However, that information isn’t exactly new. Animal cruelty within the fashion industry has been taking place for such a long period of time, it’s only now being discussed.
Perhaps this is why I’m an avid lover of McCartney’s clothes. When you wear one of her pieces, you can wear it with pride. It’s as if you’re releasing good karma back into the world. We all know the fashion industry could use a little more.