For those of you who do not know, Balmain is a haute coutoure fashion house, founded in 1914 by Pierre Balmain. Between His father’s drapery business and his mother and sister’s fashion boutique, Balmain developed an eye for design quickly.
So, of course, it’s no wonder that H&M is choosing the brand, (which is a favorite to the likes of Kim Kardashian and Rosie Huntington-Whiteley), to create couture magic with. It is no doubt that the collection will be highly anticipated by every fashionista on the planet, and for good reason. Oliver Rousteing’s collections are truly marks of art. The bold colors, patterns, and dramatic shoulders are hopefully some signature marks that will be carried over into the H&M collection.
This collaboration will truly be interesting to watch unfold, especially for fans who have been following the brand mature over the year’s.
Rousteing himself stated, “I want to talk to my generation, this is my main aim as a designer.”
So mark your calendars fashionistas, the collection will debut in-stores and online November 15th, 2015. And if one wants to stay updated simply follow #HMBalmaination, which is a movement the designer has developed as a “movement of togetherness.” Not quite sure what that means but it is highly intriguing!