If you know me at all than you would know that my love for British darling, Alexa Chung goes beyond words. Her quirky sense of humor and style are what drew me to her like a bee to honey. There is something so effortless about her and her style that it’s inevitable not to fall in love with her. When I found out that the doe-eyed beauty would be returning for a second season with the Parisian brand, Maje; I was so excited. For all of you who are not familiar with the brand, it’s a lovely collection which emulates the ultimate chic Parisian woman.
The brand Maje is made up of three words, feminine, simplistic, and bold. It’s a very effortless brand that is almost spot on with Chung’s personal style. For the new S/S 2013 campaign, designer Judith Milgrome was very much inspired by Pop Art and Andy Warhol’s factory. As Alexa lounges gracefully in Mod dresses and combat boots behind a simple backdrop; it’s evident to see the inspirations behind Judith’s collection. The entire collection along with previous ones are right up my alley when it comes to clothing that gets me excited.
I have a wide range of designers that I love and Judith is quickly becoming one of my favorites. I love clothing that’s very versatile and effortlessly chic and that’s exactly what the brand Maje brings to the table. You take a look at Alexa behind the scene in the video above.